Video for the Web

Video for the web means more than just traditional video production. Screencasting demos, live streaming video, and tools like Skype video, have given us so much more that we can do with video. These technology tools, give us the ability to better relate and interact with our customers or peers, demonstrate technical aspects of our business, and even allow us to discuss such details while looking at the actual documents being shared through video conferencing. This new level of engagement increases our productivity and helps us get better work done smarter.

How does this affect me?

So, you want a Youtube video…why?

Because you heard you need one? Because you saw that wedding video got 1,000,000 hits and you want a viral video, too? Because you have to be on Youtube? Because Youtube is the #2 search engine next to Google?

Well, yes and no. Yes, you need to be on Youtube. And most likely Facebook, too. And no, you can’t just put a video on Youtube and wait for the hits to come.

What you really need is a video social media strategy. Video is one of the fastest-growing marketing tools available today. But you still need to know how to use it right. And there’s more to “video marketing” than just putting a video on Youtube. For one thing, Youtube is not the only video hosting site out there that could be appropriate for you. We evaluate and recommend the best ones for you.

Video Tools to Increase Your Productivity

Skype Video

This is a fantastic tool for quick connections while at your desk. Collaboration between partners working on an project, from across the building or across the country, could not be easier. Besides the benefit of seeing each other through video, Skype also lets you chat (type) and lets you share your screen. So beyond the verbal exchange, you can include additional data such as links, or sharing the screen to further clarify an issue. Available at a free level, or two paid levels.

Live Streaming Video

Similar to video conferencing, live streaming video requires much less investment of time and money. All that’s basically required are webcams, speakers, microphones, and an internet connection. Of course the conferencing software itself, while not expensive, requires technical input, but even the small business/entrepreneur can take advantage of these tools.

Engage your customers in a way not possible just a few years ago. How about a quarterly sales meeting? Even when your own staff is spread out geographically, you can save money and have the same impact! If you’re having a meeting and someone can’t attend, perhaps they’re out of town, you can broadcast it privately. And still record it for later viewing. Imagine how much more affordable a conference becomes when the travel and lodging expenses are no longer a factor!

In today’s economy, how can you afford not to take a serious look at this technology!

Give us a call today to explore how you can use it to your best advantage!