Corporate Video
Video has traditionally been reserved for big companies with big budgets who hire big advertising agencies. What’s the small business owner to do? Some try to hire the neighbor kid, never getting the quality they expected. Today, for a reasonable price, the small business and even a sole proprietor can use professional video to enhance and grow their business.
VSP can help you explore the impact video can make on your company’s image. Entrepreneur.com touts marketing your products to create a buzz on the internet using, what else, video! We believe this is an exciting trend that cannot and should not be ignored. We also believe that small business should not be left out.
If you’re not sure where to begin, here are several types of videos to get you started:
Welcome/Intro
This video type is NOT a “welcome to my website” video. It is a “Welcome to my business” video. It is a basic introduction of you and your products or services, what problems you solve, your solutions, and what makes you different. Ideal length is no more than 90 seconds, preferable under a minute.
Education
“Education” can be kind of a catch-all category for many different types of video because, basically, all (or at least most) videos for business are of an educational nature–you’re educating your customers on how your product or service solves their problem. Direct how-to videos are a perfect example.
Product Demo
Special Events
Employee Highlight
Testimonials
Promotional
Community service/PSA
Video FAQ
Podcasting
Podcasting, typically audio only but can include video, is another medium to promote your business. With the ever-increasing growth of mobile devices, it can be easier than ever to reach your potential customer. Other similar applications would be streaming video from live events, called vidcasting, or eventcasting. Useful for internal as well as external purposes, these technologies can make your life easier and bring you to your goals quicker.
or a testimonial…
or training and presentation videos…
Real Estate
There are probably fewer industries where video can have an enormous impact than in the Real Estate industry, yet video is by far the least utilized marketing tool. By nature of the business, there is a never-ending, always fresh supply of content, yet many agents have yet to discover and accept the power that video has. And agents that do use video whenever possible are reaping the rewards.
Let’s Get Going!
Simply tell people who you are, what you do, and how you can help them. Share your business with people, engage with them and by putting a face to the business, you will foster trust. And people like to do business with people they trust. Use video to build trust.
There are many more ways you can use video, both for marketing and internal purposes. If you’re not sure how you would use video, or If you would like to explore how to market your business with video, please give us a call.
(513) 360-VSPN