Screencasting

We’re all familiar with broadcasting. Screencasting is the broadcast of your computer screen. Screen recording software records the actions happening anywhere on your computer. Screencasts provide a professional training resource, one that can be viewed any time, anywhere. They are a very powerful training tool for people who learn best visually.

What that means for you

You can demonstrate how to use your website or where to find certain information on your website. You can even demonstrate commercial software programs by recording the steps you take while using it. Anything that happens on your computer monitor, whether online or software, can be recorded, edited, and posted to your website or any video-sharing site, or even emailed directly to the intended person.

Screencasting is also useful for creating digital products. Anything that you create for a specific need, if that could possibly have a mass appeal, save it as a digital product and sell from your website. Or just offer it as a resource to your customers. By recording and replicating work that is a natural flow of your business anyway, you are leveraging your time and creating additional income. Do the work once; sell it again and again and again.

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