facebook Business Profiles

There are over 500 million people on facebook. You need to have at least a presence there. If you have no online presence at all, Facebook is a great place to get started – it’s easy to interact, it has a low ground-floor investment, and simple target marketing.

If you already have a website, having a presence on facebook is a fantastic way to interact and engage with your target market and lead them back to your website. However, developing what is essentially a duplicate of your website on Facebook, is a waste of effort. Lack of design control for your page, constantly changing permissions, and indirect SEO are just a few of the disadvantages of a heavy dependence on facebook. It’s an easy entry point for online newcomers and an important marketing tool for others, but not the basket you want to put all your eggs in.

But your website is. Think of your website as your home and you’re just leasing on facebook. The landlord can change the rules anytime he wants (and he frequently does). But facebook is where the people are, so you need to be there to meet them and bring them back to your site (home). You offer a little bit of yourself there, establish the relationship, find common ground, find the need you can meet or pain you can resolve, then bring them back to your site where you really develop that relationship and show the rest of your awesomeness.

How VSP can help