Here’s another installment in the series Video THAT Much Better. Let’s talk audio. Specifically, camera mic audio. Have you ever watched videos where the person talking seems further away than the video shows or the vocal quality is not rich enough? That’s because they ARE standing further away from their camera and depending on the camera mic. You can pick them out instantly, can’t you? It’s a deadringer, telltale sign of an amateur. It is so easy these days to get an inexpensive wired lapel mic and plug it into either your camera (like the Kodak Zi8) or your computer to record. Now it may take a bit of editing to sync it to your video, but if you start both recordings at the same time, and don’t shut either one off until you’re finished recording, it can be very easily done.
Because there are so many people that don’t bother with an external mic, instead depending on the camera’s mic, that if you use an external mic, your videos will stand out from the crowd, and sound OH so professional!
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The Kodak Zi8 allows small businesses to easily incorporate video into their marketing plan. Video is the most effective way to keep visitors on your site longer. Longer visitor times can often translate into higher conversions and increased sales.
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