If you shoot a lot of video at your desk, or in your office, how about a change of scenery? Shooting video outdoors can be a great change of pace, more engaging and give you better lighting. Watch out for loud noises, like your neighbor’s weed whacker, or passing traffic. Pay attention to the background. Remember how we watch out for busy backgrounds indoors? Well, watch out for literally busy background when outdoors, like highway traffic or children playing at recess. Now, of course, there can be circumstances where these backgrounds can be appropriate, but if you’re just doing short, instructional-style videos, I wouldn’t recommend it. Watch out for anything that may distract the viewer from paying attention to you. And, finally, don’t forget that external mic!
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The Kodak Zi8 allows small businesses to easily incorporate video into their marketing plan. Video is the most effective way to keep visitors on your site longer. Longer visitor times can often translate into higher conversions and increased sales.
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