Second Saturday is our favorite weekend every month. That is when we get together with other professionals and non-professionals that are all interested in social media. And when I say “interested in,” I mean interested in. Most are not doing it for an income; many are not even doing it as consultants; most are doing it because they just plain love it, at the core at least. And everyone’s specific interest is a little different: some like blogging; some like web design or programming; some are into photography; some are into marketing; some like video/audio production (that’s me!); some are looking for jobs; some do it as part of their jobs; some do it as their jobs; some as freelancers. There is a wide range of interests, age demographics, and knowledge levels but we all come together, once a month, to learn just a little more.
Sometimes there’s a presentation of sorts, sometimes there isn’t. But even when there’s not, there’s always sharing. That’s the true story of social media here–different ages, knowledge, and interests–coming together. In what other way could this happen: a diverse group of people such as this come together and become friends? Or how could they have even met, save for social media?
We share our problems because chances are someone in the room has already been through that technical issue or that “wall” of some sort. And then we chat. Many people, at some point, actually first “met” online. Meeting online is a wonderful way to meet new people without having to get past the guards. You know, our own personal “what do I say; how do I look; do they like me” phase that we all go through when we first meet sometime. Chances are, when you’ve met someone online, you’ve met because you already found that common ground. Then when you finally get to meet in person, you’re truly meeting a friend. By then you may have already chatted about many different topics–family, careers, stress–whatever you click on. So now when you meet, you can move past the small talk stage and move on with establishing the real friendship.
It's a Catch-22. You need more business, so you want to market through social media, but doing it yourself will take a lot of time to learn; and then you'll have to manage your online profiles. Yet taking the time to learn social media marketing takes you away from your business, which you can't afford to do.
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