Marketing for 2010: Let’s Try Video

Well, I hate to completely jump on the bandwagon of setting goals, but we are in that season. I don’t set resolutions, but I do take a look at different areas of my life and evaluate what’s working, what’s not, where do I want to go, and what do I need to do to get there. This is especially true about my business. My business had terrific growth in 2009, and as that success grows, so does my confidence that I can reach higher goals. I see the possibilities and know they are truly possible and not just lofty.

This year, more than ever before, I’m looking what I accomplished in 2009, where do I need to improve, and what do I want 2010 to look like. And I’ve actually SET goals this year. Concrete goals. Not just “I’d-like-my-business-to-grow-this-year” kind of goals. “I want to do xx this year, which means I need to make $xx this year.” I can put my hands around that. It gives me direction and helps me stay focused on those goals.

So as you may be evaluating 2009, in the arena of marketing your business, are you happy with your efforts? Did they get you what you wanted? Are you tired of doing the same things and getting the same results? Are you ready to try something new? Even if all the answers to these questions are yes, let’s try something new anyway.

If you’ve never used video to promote your business, there’s no better time than now. With the continuing exponential popularity and growth of video, there has never been a better time.

Reasons You Need Video

It’s there 24/7. When you can’t be. Imagine hiring someone to promote your business all day every day. No bathroom breaks. No meal breaks. No sleeping. It’s there when you can’t be. Why not take advantage of every tool possible to market your business? Salvage some of those hours that you’re just sleeping anyway.
Consistent message. Now imagine that message being delivered 24/7 is the same message every time. You don’t have to worry if you forgot something one of those times or perhaps even missed a point entirely. Can you say that about a sales staff? Video will give your same message every time.
It’s Personal. Human nature just likes connection. And video gives you connection. Video is literally you, talking to them. People can see you, read your body language, get to know, like and trust you.
Google Love. Now connect all this power to the power of Google and Youtube, and you’re set.

If you’re open to new possibilities, new markets, and new growth for your business, give me a call now. Let’s get video working for you!